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SuperValu’s Premium Irish Whiskey collection and select on-trade to sell 4,000 individually numbered bottles

27th July 2018: The Pearse Lyons Distillery last night celebrated the general release of

the exclusive Pearse 5-Year-Old Single Malt Irish Whiskey.  The single malt carries the first new five-year age statement to appear on an Irish whiskey in more than 25 years. The limited release whiskey was produced on two small-batch copper pot stills, and aged in bourbon casks. Presented in 4,000 individually numbered bottles, the product will exclusively be on sale in SuperValu’s Premium Irish Whiskey section and select on-trade establishments nationwide.

Gearoid Cahill, Head Distiller at the Pearse Lyons Distillery said, “The release of the Pearse Single Malt 5-Year-Old Irish Whiskey marks a historic milestone in the re-evolution of the Irish Whiskey distilling industry. We are really proud to introduce the first new five-year age statement Irish whiskey in Ireland in more than 25 years.  Using Irish malted barley and our own special yeast strain, the whiskey spirit was produced on our unique copper pot stills whose unusual design is credited with giving the whiskey a special character.”

John Cooney, Spirits Trading Manager at SuperValu said, “Irish whiskey is currently experiencing an overwhelming resurgence and this new Pearse Lyons 5-Year-Old single malt will certainly generate a real excitement for Irish whiskey enthusiasts. This is a cutting-edge whiskey that has its own unique taste and flavour which is a real treat for the whiskey palate. SuperValu is delighted to be part of the distillery’s launch and to be the only supermarket group to offer this exclusively to our shoppers. Irish whiskey market sales are currently growing 7.6% YoY with Premium whiskey delivering growth at 38% within this market and I am pleased to say that SuperValu is exceeding both of these growth figures.” 

The Product

The development of this new Irish whiskey stream began in 2011 when the late Dr. Pearse Lyons, who was keen to revisit his roots in Irish brewing and distilling, transported two small-batch copper pot stills from Kentucky to Ireland. The distinctive pot stills began making spirit in Ireland in 2012 and when the Pearse Lyons Distillery opened in 2017 in the heart of Dublin’s Whiskey District, they took pride of place, nestled in the sanctuary of the refurbished St. James Church.

The unusual design of the small-batch copper stills includes a “neck and ball” configuration which assists in refining the spirit character in the first step of distillation. The spirit still contains four rectification plates that further purify and refine the spirit collected, harnessing the fullness, complexity and refinement of flavour of a double-distilled Irish Whiskey.

Conor Ryan, Global Whiskey Ambassador at the Pearse Lyons Distillery said, “This 5-year-old Single Malt is a significant release in the revival story of Irish Whiskey. We at Pearse Lyons Distillery are at the cusp of the new rising wave of whiskey production in Ireland because of the vision and foresight of Dr Pearse Lyons. That vision comes to fruition with us being able to offer this limited edition 4000 bottle release of genuinely new Irish Whiskey into the market. This whiskey will appeal to whiskey imbibers, enthusiast’s and collectors alike.”

The Packaging

The bottle design has been inspired by St James Church, the home of the Pearse Lyons Distillery.  The centrepiece of the label features the octagonal spire, the view seen when looking up from inside the distillery and the colour scheme reflects the copper stills which were used to produce the whiskey. Each of the limited-edition bottles has been individually numbered and the first bottle will be positioned in pride of place at the Pearse Lyons Distillery in The Liberties.

RRP

The recommended retail price for the product is €79.99.

For further information visit www.pearselyonsdistillery.com or join the conversation on @PearseLyonsDistillery and @PearseWhiskey

@PearseWhiskey | @PLDistillery | #PearseWhiskey

On July 25, Pearse Lyons Distillery will celebrate the feast day of St. James, the Apostle, which is celebrated on the liturgical calendars of the Roman Catholic, Anglican, Lutheran and certain Protestant churches. This date is also significant for the distillery, as it was July 25, 2017, when the official ribbon was cut by owners and founders, Pearse and Deirdre Lyons.

Links between Dublin and the iconic Camino de Santiago 

The links between this ancient part of Dublin and St. James, the Apostle span more than 800 years. Manuscripts dating back to the thirteenth century report the establishment of a hospital for pilgrims who intended to travel to the shrine of St. James at Santiago de Compostela. In medieval times, the journey from Dublin traditionally started near St. James’s Gate an established Hiberno-Spanish trading route. Maps of the city from medieval times show that just inside the westerly gate of the city was the parish of St. Catherine; outside the gate is the parish of St. James.

The first Church of St. James’s was built in the Liberties in 1196, which is today the Pearse Lyons Distillery. The connection with this ancient pilgrimage is embraced in the beautiful stained-glass window over the choir balcony inside the newly refurbished distillery.

Dublin traditions on the Feast of St. James 

One long forgotten tradition in the Liberties, Dublin, was to decorate the headstones with white paper decorations. This day was known was Pattern Sunday. A pattern (Irish: pátrún) refers to the devotions that take place within a parish on the feast day of the patron saint of the parish. To celebrate the Feast of St. James, headstones in the surrounding graveyard will be decorated in white paper patterns from July 25 to 29, 2018.

All visitors to the distillery on July 25, will have the opportunity to see a special exhibition of imagery taken upon the Camino by pilgrims upon their journey to the Cathedral of Santiago de Compostela in Galicia. Within the body of the former church, the Pilgrims Book, will be on view, where visitors can see the hundreds of names inscribed upon this historic document, which belongs to The Camino Society of Ireland. Guests will also be offered a Camino Passport, with their first stamp from Pearse Lyons Distillery.

Upon completion of the tour, visitors will then be invited to join in a small toast to Pearse Lyons, owner and founder of the distillery. July 25 signifies not only the Feast of St. James but the rejuvenation of the former church and its new beginnings as a working distillery in the Liberties, Dublin.

General admission tickets can be purchased here. The Feast of St. James celebrations are incorporated into our general admission tickets. Tickets are priced at €20/€24 per person and kids under the age of 10 go free. For more information, please contact us on +353 (0)1 6916000 or email info@pearselyonsdistillery.com

 

First new five-year-old Irish whiskey stream to be launched in Ireland in more than 25 years – Pearse Lyons Distillery

 

Irish Whiskey Collection at The Loop, Dublin Airport to stock the limited edition 1,000 bottle release of the Pearse 5-year-old Cask Strength Single Malt Irish Whiskey

 

28th June 2018: The Pearse Lyons Distillery today announced the landmark release of the exclusive Pearse 5 Year Old Cask Strength Single Malt Irish Whiskey which marks the first new five-year old Irish whiskey stream to be launched in Ireland in more than 25 years. The first release will feature 1,000 individually numbered bottles of the premium Cask Strength Whiskey product which will be exclusively available in the Irish Whiskey Collection at The Loop in Dublin and Cork Airport. This will be followed by a limited release Pearse 5-Year-Old Single Malt Irish Whiskey (46% ABV) in 4,000 individually numbered bottles later this Summer.

 

The development of this new Irish whiskey stream began in 2011 when the late Dr. Pearse Lyons, who was keen to revisit his roots in Irish brewing and distilling, transported two small-batch copper pot stills from Kentucky to Ireland. The distinctive pot stills began making spirit in Ireland in 2012 and when the Pearse Lyons Distillery opened in 2017 in the heart of Dublin’s Whiskey District, they took pride of place, nestled in the sanctuary of the refurbished St. James Church.

 

Gearoid Cahill, Head Distiller at the Pearse Lyons Distillery said, “The release of the Pearse 5-year-old Single-Malt Whiskey marks a significant milestone for us and is something we are incredibly excited about. This is a really special pure new whiskey stream which has not been altered, diluted or blended in any way. We would not be here today without the vision, passion and commitment of one man, the late Pearse Lyons, who personally sourced our magnificent signature pot stills, selected the bourbon barrels in which is it aged from his Town Branch Distillery in Kentucky and transported them to Ireland to begin this exciting journey. We know that he would be incredibly proud to see this product come to fruition.”

 

Tracey Jordan, Liquor Buyer at The Loop said, “I’m delighted to welcome the Pearse 5-year-old exclusively to the Irish Whiskey Collection in The Loop, at Dublin and Cork Airport. The Irish Whiskey Collection has been described as the world’s leading destination for Irish whiskeys. Exclusive offerings are an important component of our range, consisting of both travel retail exclusives and world exclusives, which are only available at The Loop. The introduction of the Pearse 5-year-old is testament to our commitment to delivering an ever evolving unique and exclusive customer experience. This is a special find for passengers looking for a unique gift or a rare Irish whiskey to add to their own personal collections.”

 

The Product

The Pearse 5 year old Single Malt Irish Whiskey has been wholly produced and aged in Ireland.  Using Irish malted barley and our own special yeast strain, the whiskey spirit was produced on the unique pair of copper pot stills. and aged in bourbon casks from our distillery in Lexington Kentucky.
The unique design of the unusual small-batch copper stills is credited with giving the whiskey a special character. The wash still, christened ‘Mighty Molly’ includes a “neck and ball” configuration which assists in refining the spirit character in the first step of distillation. The spirit still, ‘Little Lizzie’, features four rectification plates that further purify and refine the spirit collected, harnessing the fullness, complexity and refinement of flavour of a double-distilled Irish Whiskey.

 

Conor Ryan, Global Whiskey Ambassador at the Pearse Lyons Distillery said, “As with the other whiskeys produced at the Pearse Lyons Distillery, the Pearse 5-year-old Single-Malt features no additional colourings, so the colour you see has been purely produced in the natural barrel aging process. The maturation process has an enormous influence on the flavour profile of the end product whiskey with the length of time, quality and previous use of the barrel being the crucial components. We are lucky to have a fantastic supply of fresh used ex bourbon casks which we source from our sister distillery in Kentucky which contributes vanilla, toasted wood, fruity and spicy notes to the final product.”

The Packaging

The bottle design has been inspired by St James Church, the home of the Pearse Lyons Distillery.  The centrepiece of the label features the octagonal spire, the view seen when looking up from inside the distillery and the colour scheme reflects the copper stills which were used to produce the whiskey. Each of the limited-edition bottles has been individually numbered and the first bottle will be positioned in pride of place at the Pearse Lyons Distillery in the Liberties.

 

For further information visit www.pearselyonsdistillery.com or join the conversation on Facebook @PearseLyonsDistillery; Twitter @PLDistillery or Instagram @PearseLyonsDistillery

Join us at Pearse Lyons Distillery, to celebrate July 4th, American Independence, as we raise a glass of Town Branch Bourbon to toast our two stateside sister distilleries, Town Branch and Duelling Barrels. To celebrate all that is great about Kentucky Bourbon, all visitors during July 1 to 7, will have the opportunity to taste the difference between our classic Town Branch Bourbon and our Pearse Irish Whiskey range. For those Bourbon and whiskey fanatics, or for those who want to increase their knowledge of these unique spirits, this is a fantastic opportunity to taste the distinctive styles side-by-side, for FREE!

What is Bourbon you ask?  

Bourbon whiskey must be made from a grain mixture, which is at least 51 percent corn. Much like how Irish Whiskey must be made in Ireland, Bourbon can only be labelled as Bourbon if it was made in the United States. The spirit must be distilled to no more than 80 percent alcohol (160 proof) and be no more than 62.5% when put into casks for ageing in new charred oak barrels. Bourbon has no minimum ageing period, but to call your product Straight Bourbon it must be aged for no less than two years (and can have no added colouring, flavour or other spirits added).

How does Irish Whiskey Compare?

Irish whiskey is pretty much any whiskey aged in the Republic of Ireland or in Northern Ireland and must be distilled to an ABV of less than 94.8. It must be made from a yeast-fermented grain mash in such a way that the distillate has an aroma and flavour derived from the materials used. You are free to use any cereal grains, but if you mix two or more distillates (grain and/or malt) it must be labelled as a blend. Finally, Irish whiskey must be aged for at least three years in wooden casks.

Where do the barrels fit in?

Did you know that only virgin oak casks can be used to create Kentucky Bourbon? This gives us an opportunity to reuse the bourbon casks to create a unique finish that gives our Irish whiskey rich, sweet notes. Thanks to our sister site, Town Branch Distillery, we have an abundance of ex-Bourbon oak casks, which are used not only to store our whiskey but also our Kentucky Bourbon Barrel Ale.

The special Bourbon tasting is part of our general admission ticket and will take place during July 1 to 7, 2018.

You can purchase a general admission ticket by clicking here or on the ‘Book Tickets’ button at the top right-hand side of your screen.

For more information please contact info@pearselyonsdistillery.com or call us on +353 1 691 6000.

 

Father’s Day is fast approaching and it’s time to start thinking of a simple gift that will put a smile on your Dad’s face. Here at Pearse Lyons Distillery we have got you covered for the perfect Father’s Day gift. If your ‘auld lad’ is a fan of ‘the whiskey’, or history for that matter, a visit to the distillery is the perfect excuse to spend some quality time together. With that in mind we’ve created an exclusive Pearse Whiskey Experience for two for only €50.

What does this include?
This offer includes a one-hour guided tour, hosted by local Storytellers, which will walk you and your ‘Da’ through the life of the former St. James Church and how it came to be Pearse Lyons Distillery. Our Storytellers will regale you and ‘Pops’ with intriguing tales dating back to the 12th Century before you enter the distillery to smell, touch and taste each step of the whiskey distilling process. Here, you and the ‘old man’ will have the opportunity to chat with our distillers and see first-hand how to produce some of the finest Irish Whiskey Dublin has to offer.

Taste four unique Pearse Irish Whiskeys

That’s not all, at our tasting bar, Pearse’s Place, you will have the opportunity to taste four unique Irish Whiskeys; Pearse Original, a grain and malt whiskey blend aged in bourbon casks for 3-5 years. Pearse Distiller’s Choice, a blend of grain and malt whiskey aged in bourbon and sherry casks for 4-9 years. Pearse Founder’s Choice, a distinctive 12-year old single malt and finally Pearse Cooper’s Select, a grain and malt whiskey originally ages in bourbon casks and re-casked in Oloroso sherry casks to create a full flavoured special finish.

Wait, there’s more! You and ‘the auld fella’ can then both enjoy a signature TPL cocktail to toast Fatherhood and to the fact that, there is no one quite like your Dad!

(And if you want to keep walking down memory lane then you can pop into our local, McCann’s Bar). This offer is available to purchase online up until June 17 and is valid until August 31, 2018.

However, if time is of the essence, you can pick up a gift card or a bottle of our finest Pearse Irish Whiskey from our visitor centre. For more information please contact info@pearselyonsdistillery.com or call us on +353 1 691 6000.

You can purchase you’re ticket by clicking here or on the book now button at the top right hand side of your screen.

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