Author: Tracey Flinter

Best Dublin Visitor Experience 2019

 

Dublin’s only boutique distillery showcases the Dublin promise of a vibrant city coexisting side by side with nature

After overcoming stiff competition from some of the best the Dublin tourism industry has to offer, Pearse Lyons Distillery has been awarded Best Dublin Visitor Experience for a business with fewer than 100,000 visitors annually at the 2019 Irish Tourism Industry Awards.

Notably, the award recognized the distillery’s tours and tasting experiences, both of which showcase high standards of excellence in hospitality and customer service. The distillery’s original submission for the award highlighted the importance of promoting Dublin as a vibrant city coexisting side by side with nature while enhancing incremental tourism activity. It also illustrated the distillery’s economic contribution to the Liberties in Dublin.

The awards, which take place every two years, are organised by the Irish Tourism Industry Confederation (ITIC), Fáilte Ireland, Tourism Ireland and industry partners. The awards celebrate excellence, innovation and success within tourism, Ireland’s largest indigenous sector, which employs 270,000 people throughout the country. This year’s competition for the Best Dublin Visitor Experience award included Glasnevin Cemetery Museum, Fab Food Trails, Ericsson Skyline Tour at Croke Park and 14 Henrietta Street.

“The distillery team are honoured to receive such an award,” said Tracey Flinter, general manager of Pearse Lyons Distillery. “Our first 17 months in business have shown us the true potential of our unique tourism offering. Our storytellers are passionate, experienced and knowledgeable in the history of the site and all things whiskey, and we pride ourselves on offering small, personable tours in a working distillery.

“Our distillery and visitor centre at the former St. James’ Church and graveyard allow us to showcase the new, vibrant life of the Liberties in Dublin while combining our own distinctive history with the stories of the area’s culture and fascinating past,” continued Flinter. “I like to describe our experience as 50 percent history and 50 percent whiskey. If you are a history enthusiast or a whiskey connoisseur, you’ll be sure to enjoy Pearse Lyons Distillery.”

The boutique distillery, which was the brainchild of the late Pearse Lyons and his wife, Deirdre Lyons, co-founder and director of corporate image and design at Alltech, opened its doors to the public in August 2017. The four-year refurbishment and renovation saw more than €22 million invested in the site, which has welcomed more than 30,000 visitors to date.

 

Find the perfect match at Pearse Lyons Distillery

Whether it’s whiskey, gin or a tour and tasting experience, you are sure to find your perfect Valentine’s gift at Pearse Lyons Distillery.

For those of you looking for a unique experience, why not take a tour and tasting experience in our boutique distillery located in Dublin’s historic Liberties. As part of our Valentine’s package, couples or friends, can tour the distillery on a combination ticket for two adults on February 14th or 15th, 2019 at 6:00 p.m.

This Valentine’s package includes a Ha’Penny Gin or Pearse Whiskey cocktail on arrival, a fully guided tour of our 800-year-old site and newly refurbished distillery, which sits in the former St. James’ Church. At our tasting bar, guests will enjoy 3 samples (3 whiskeys or 3 gins). Not only will they discover the difference between each of the spirits, but they will leave with a box of our exclusive hand-made Bean and Goose ‘Distiller’s Choice’ whiskey chocolate truffles to share with their loved one. Tickets for two cost €50 and are available to purchase at pearselyonsdistillery.com.

For those of you that can’t join our tour and tasting experiences, you can purchase our gins and whiskeys directly from our Visitor Centre. Our Ha’Penny Rhubarb Gin at only €40.00 is sure to delight this Valentine’s for those pink gin lovers. If your other half is a whiskey fan, why not pair our Pearse Distiller’s Choice with our exclusive handmade whiskey truffles for €60.00? For more information on our whiskey range, check out our website.

Still can’t decide what to get? Let your loved one decide with a Pearse Lyons Distillery Gift Card. This card can be used just like cash and goes towards all experiences, whiskeys, gins and items in our gift shop.

Please enjoy Pearse Whiskey and Ha’Penny Gin responsibly.

Pearse Lyons Distillery is one of five finalists who have been shortlisted for the Best Dublin Visitor Experience (less than 100,000 visitors) at the 2019 Irish Tourism Industry Awards. The submission was based on its distillery tours and tastings experiences, which showcase high standards of hospitality excellence and customer service. The submission also focused on promoting Dublin as a vibrant city, side by side with nature, while enhancing incremental tourism activity and its economic contribution to the Liberties, Dublin.

The awards, which take place every two years, are organised by the Irish Tourism Industry Confederation (ITIC), Fáilte Ireland, Tourism Ireland and industry partners. The Awards celebrate excellence, innovation and success within tourism, Ireland’s largest indigenous industry and one that employs 254,000 around the country. This year’s ceremony takes place on Friday 1st February in the Clayton Hotel Burlington Road, Dublin.

Christmas Whiskey & Gin Gift Sets

Looking for the perfect whiskey or gin gift set this Christmas?

At Pearse Lyons Distillery we have lots of festive treats to surprise the whiskey and gin lovers in your life this Christmas. Along with our five signature whiskeys, we have a number of whiskey hampers and Ha’Penny Gin Gift Sets, the latest whiskey and cocktail books and not to mention our distillery exclusive Bean & Goose Distiller’s Choice handmade chocolate truffles available. No matter how small or big your budget is this Christmas, Pearse Lyons Distillery has something for everyone.

Our Pearse Whiskeys are gift wrapped and bagged for Christmas, but if you are in search of a hamper our prices start at €39.95 for a bottle of The Original and two distillery glasses. All hampers are made to order.

 

Pears Whiskey Distillers Choice Pearse Whiskey Founders ChoicePearse Coopers Select Whiskey Bottle

The Pearse Whiskey Collection   

The Original

The Original has a light, smooth and easy taste with a hint of spearmint that warms to hints of semi-sweet chocolate, light oak wood, creamy vanilla and light caramel. It has a mild malt character, is well balanced and finishes with a crisp smooth spice.

Distiller’s Choice

Our Distiller’s Choice has a smooth, warm, light oak flavour with hints of green grape evolving to caramelised pear. As Pearse Distiller’s Choice develops you will savour a hint of cocoa and dried fruits while finishing with notes of stewed apple, clove and custard.

Founder’s Choice

If a 12 year old single malt is more your style, our Founder’s Choice has hints of lemon, dried orange and a touch of honeysuckle which finishes deliciously smooth and leaves you with warm notes of ginger and clove.

Cooper’s Select

Our seven-year-old masterpiece is our limited edition Cooper’s Select that was first aged in bourbon barrels and then re-casked into first fill sherry casks. This has a big wood and sherry influence and is perfect for a Christmas tipple.

Pearse Five-Year-Old Single Malt Whiskey 

The release of Pearse 5-Year-Old Single Malt Irish Whiskey marks a historic milestone in the re-evolution of the Irish Whiskey distilling industry. It is the first five-year age statement Irish whiskey to appear from a new distillery in the whole of Ireland in more than 25 years. Presented in 4,000 individually numbered bottles, this limited release 5-Year-Old Single Malt was produced on two small-batch copper pot stills, and aged in bourbon casks.

Bean & Goose Distiller’s Choice Pearse Irish Whiskey Truffles

If your gifting chocolate this Christmas, why not pick up a box of our distillery exclusive Distiller’s Choice Pearse Irish Whiskey Truffles which are handmade by Bean & Goose. These retail at €16.50 and are sure to delight the chocolate lover in your life.

Christmas Cracker – Pearse Cooper’s Select

Our distillers like to describe this as Christmas in a glass – if you are looking for a small stocking filler this is the perfect gift. Inside this Christmas cracker you will find a miniature 5cl bottle of Cooper’s Select. These Christmas crackers retail at €12.95

Ha’Penny Gin and Ha’Penny Gin Rhubarb Gift Sets 

These gin gift sets are sure to please with a selection of gin filled baubles or bottles and glassware sets available.

 

Looking for a last-minute gift card?  

If you can’t decide on what to buy, why not play it safe with our distillery gift card. These cards can be treated like cash, allowing the receiver to purchase tour tickets and spend money in our gift shop.

All of these gifts are available for reception in our Visitor Centre on James’s Street, Dublin 8. For more information on our festive offerings call us on +353 01 691 6000 or email info@pearselyonsdistillery.com.

Find us and join the conversation @pldistillery | #pearselyonsdistillery

SuperValu’s Premium Irish Whiskey collection and select on-trade to sell 4,000 individually numbered bottles

27th July 2018: The Pearse Lyons Distillery last night celebrated the general release of

the exclusive Pearse 5-Year-Old Single Malt Irish Whiskey.  The single malt carries the first new five-year age statement to appear on an Irish whiskey in more than 25 years. The limited release whiskey was produced on two small-batch copper pot stills, and aged in bourbon casks. Presented in 4,000 individually numbered bottles, the product will exclusively be on sale in SuperValu’s Premium Irish Whiskey section and select on-trade establishments nationwide.

Gearoid Cahill, Head Distiller at the Pearse Lyons Distillery said, “The release of the Pearse Single Malt 5-Year-Old Irish Whiskey marks a historic milestone in the re-evolution of the Irish Whiskey distilling industry. We are really proud to introduce the first new five-year age statement Irish whiskey in Ireland in more than 25 years.  Using Irish malted barley and our own special yeast strain, the whiskey spirit was produced on our unique copper pot stills whose unusual design is credited with giving the whiskey a special character.”

John Cooney, Spirits Trading Manager at SuperValu said, “Irish whiskey is currently experiencing an overwhelming resurgence and this new Pearse Lyons 5-Year-Old single malt will certainly generate a real excitement for Irish whiskey enthusiasts. This is a cutting-edge whiskey that has its own unique taste and flavour which is a real treat for the whiskey palate. SuperValu is delighted to be part of the distillery’s launch and to be the only supermarket group to offer this exclusively to our shoppers. Irish whiskey market sales are currently growing 7.6% YoY with Premium whiskey delivering growth at 38% within this market and I am pleased to say that SuperValu is exceeding both of these growth figures.” 

The Product

The development of this new Irish whiskey stream began in 2011 when the late Dr. Pearse Lyons, who was keen to revisit his roots in Irish brewing and distilling, transported two small-batch copper pot stills from Kentucky to Ireland. The distinctive pot stills began making spirit in Ireland in 2012 and when the Pearse Lyons Distillery opened in 2017 in the heart of Dublin’s Whiskey District, they took pride of place, nestled in the sanctuary of the refurbished St. James Church.

The unusual design of the small-batch copper stills includes a “neck and ball” configuration which assists in refining the spirit character in the first step of distillation. The spirit still contains four rectification plates that further purify and refine the spirit collected, harnessing the fullness, complexity and refinement of flavour of a double-distilled Irish Whiskey.

Conor Ryan, Global Whiskey Ambassador at the Pearse Lyons Distillery said, “This 5-year-old Single Malt is a significant release in the revival story of Irish Whiskey. We at Pearse Lyons Distillery are at the cusp of the new rising wave of whiskey production in Ireland because of the vision and foresight of Dr Pearse Lyons. That vision comes to fruition with us being able to offer this limited edition 4000 bottle release of genuinely new Irish Whiskey into the market. This whiskey will appeal to whiskey imbibers, enthusiast’s and collectors alike.”

The Packaging

The bottle design has been inspired by St James Church, the home of the Pearse Lyons Distillery.  The centrepiece of the label features the octagonal spire, the view seen when looking up from inside the distillery and the colour scheme reflects the copper stills which were used to produce the whiskey. Each of the limited-edition bottles has been individually numbered and the first bottle will be positioned in pride of place at the Pearse Lyons Distillery in The Liberties.

RRP

The recommended retail price for the product is €79.99.

For further information visit www.pearselyonsdistillery.com or join the conversation on @PearseLyonsDistillery and @PearseWhiskey

@PearseWhiskey | @PLDistillery | #PearseWhiskey

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